At the country's most original new hotel — the vintage-mod Ace in Portland — god is in the details.
It's in with the old in New York, as a wave of remixed Americana looks to turn the tables on glass-and-steel minimalism. The new Ace Hotel is its winning play.
Ace New York doesn't need to try to be the next cool place. It just will be.
New York hardly needs more 'up-and-coming' neighborhoods or 'hip' hotels. But with Seattle-based Ace Hotel Group's revitalization of the Breslin Hotel on 29th and Broadway, a forgotten district just north of Madison Square Park (now NOMAD) us about to be relevant again.
With a novel concept and hipster cachet, hotelier Alex Calderwood brings Seattle cool to midtown Manhattan.
New York City is getting a dose of the Pacific Northwest's alternative lifestyle.
Rock 'n' roll has a new address.
A haven of too-cool-for-school bohemian chic.
Renovating buildings in a manner that preserves their local color while updating them with hipster eclecticism, all while keeping the room rates reasonable.
Combining stylishness and affordability...each property reflects a sense of place.
Ace embodies all that is cool about Portland. Free-spirited, music mad and open to everyone, this is a democratically priced hotel with a modern bohemian vibe.
A highly developed sense of how culture functions best when left unmolested by over-production.
Re-use is part of the budget brand's DNA (think vintage reupholstered, claw foot tubs, and army surplus), along with campy, yet cool surprises (a photo booth in Portland and turn tables with old records in many of the rooms) and artwork (everything from a large cat to outdoor scenescapes and graphics)
Ace has verve, a kind of youthful can-do exuberance that is particularly appealing when so many enterprises are anxiously battening down the hatches.
The third branch in the white-hot Ace chain makes the most of its expansive desert resources...Throughout the property, designers make playful use of space.
Ace delivers a retro-relaxo desert feel laced with modern convenience.
Is this our hotel or a scene from a Wes Anderson movie?
Budget-eco-coolness for a new age.
An eclectic approach with a sensitivity to local artisanship.
Grand and mysterious yet relaxed and idiosyncratic.
Beyond offering affordable comfort and style, Ace Hotels distinguish themselves by integrating into the culture of their home city. Ace NYC embraces a deep history of art, music and design that speaks to New York originality.
Ace has verve, a kind of youthful can-do exuberance that is particularly appealing when so many enterprises are anxiously battening down the hatches.
A cool, comfortable but unpretentious place to stay.
Something that should make...Manhattan groovy.
In an industry renowned for duplication instead of innovation...Ace Hotel is a mega-chain waiting to happen.
The Ace is big...there's no sense of exclusivity; you don't derive status from membership, you get it by deciding to go in the first place. It's almost Calvinist.
Ace epitomizes what might be called a New Bohemian attitude and style: hotels that are not stripped-down and minimalist but rather idiosyncratic, cool, and casual.
Normally, it would take years for one neighborhood to develop such a diversity of attractions. But the Ace is like a hot-neighborhood starter kit.
With a youthfully irreverent spirit, the Ace Hotels (with locations in New York, Seattle, Palm Springs, and Portland, Oregon) have transformed budget travel into something as offhandedly stylish as Kate Moss walking through a rock concert in her rain boots.
Built in a converted motel, the new Ace boasts the coolest pool scene in the city (key party, anyone?), a hopping bar and restaurant, a spa and plenty of special events. The rooms are well appointed and affordable: ideal for a weekend getaway.
Midcentuy motel balances bohemian charm with every modern amenity.
Once a typical motel on Palm Canyon Drive, a complete renovation has moved this desert landmark into the 21st century with pizzazz.
SEND ENQUIRIES TO:
ATELIER ACE
19 NW 5th Ave
3rd Floor
Portland, OR 97209
503.546.9772
press@acehotel.com